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Brightspark Blog

January 11, 2016 | 7:00 AM

10 Fundraising Lessons | Know What Works

Written by Brightspark Travel

1-1.jpgRunning a fundraiser is a little like running a business – in addition to managing people and timelines, staying on top of competition and thinking up promotion techniques, it requires you to plan a strategy in order to get the biggest bang for your buck. And no good businessperson would ever plan a strategy without looking at statistics about what works (and what doesn’t).

Even if you yourself were not involved in them, fundraisers that have taken place at your school are great resources. Many organizations such as booster clubs will make the results of their fundraisers public. Access and analyze this information in order to find out what worked in regards to methods, timing, location, messaging and more. Plus if something was a total flop, you can take note of that.

Focus on fundraisers that had similar end goals to your own, as you’ll be better able to compare messaging and target audiences. For example, if you're raising money for a student tour, Further, if you yourself have planned a fundraiser, this is the ultimate model for comparison, as you will have a strong understanding of its similarities with your current fundraiser, the cost and effort behind various elements and the successes and failures.


Topics: Fundraising

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